Adventure Fit Events

About

Adventure Fit was founded in 2002, initially as an outdoor fitness training company with a crew of athletes teaching mountain biking, kayaking, trail running, and yoga. Our first event was born when our President, Josh Kravetz, envisioned an experience that combined adventure sports, teamwork, and a huge party. This event concept, the Urban Assault Ride, quickly grew into one of the largest cycling events in the nation and transitioned Adventure Fit into a successful experiential marketing company producing events from coast to coast. We quickly learned that our events were perfect for brands looking for an out of the box way to connect with active lifestyle customers. Over the following 17 years, the Adventure Fit team has grown to produce innovative concerts, beer festivals, national event tours, sold-out races, and award-winning participatory experiences. Adventure Fit is based in beautiful Boulder, Colorado where we can “walk it like we talk it”, taking on outdoor adventures, enjoying the best craft beers, and giving back to our local non-profits.